Monday, January 18, 2010

Eco Beauty - The Straw Bale House

Sustainable Beauty

For a long time, there's been a myth perpetuated that green cannot be beautiful. Hmmm... I've always thought, "Not so." We only need inspired designers and visionaries to dispell this ideology.

That's true with life. Right? Those naysayers always spout off what is NOT possible and the dreamers always shut them up with what is.

President Obama is an excellent modern example of this. A 233-year old country with a 250-year old history of slavery elects an African-American man as president. Two years ago the American majority thought this milestone impossible.

Remember the slogan from the 2004 Athens Olympic Games? "Impossible is Nothing." I was hypnotized by that slogan. It resonates sheer inspiration, guts, passion, and drive in 3 words. Perhaps, you know this slogan from the Adidas ad campaign, which started in 2007 (3 years after the Athens games). I'm sure Adidas was inspired too... to borrow it.

ModCell's energy effecient and sustainable house built from straw bale offers function, form, and fascination. Read more here.

ModCell's Balehaus













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